What will WhatsApp cost you from October 2026?
Starting October 1, 2026, Meta charges per message for replies inside the 24-hour window: the first 1,000 service messages per number each month are free. Adjust the values and see your estimated bill in seconds.
Your replies to customers inside the 24-hour window
Order confirmations, appointment reminders, delivery updates
Promotions and re-engagement — always charged
The free 1,000-service-message allowance is per number
Meta's monthly message bill
$64.06per month
Free allowance applied: 1,000 of 1,000 service messages
- Service2,000 × $0.0200$40.00
- Utility500 × $0.0200$10.00
- Marketing200 × $0.0703$14.06
Before October 1, this same volume cost you $14.06 (marketing only).
How we calculate it
- We use Meta's official USD list rates (rate card effective July 1, 2026, checked on September 29, 2026).
- Service: charged per message from October 1, 2026; the first 1,000 per number each month are free, then the market's utility rate applies (no volume discounts for service).
- Utility and marketing are charged per delivered message. Utility can earn volume discounts of up to 20% which this calculator does not include.
- If you use a BSP, their fee can come on top of Meta's rate.
Source: Meta's official WhatsApp Business pricing documentation (rate cards and the non-template messages guide).
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