Message campaigns
Send proactive WhatsApp messages to your customers with automatic triggers, compliant with Meta's rules.
Campaigns send proactive messages to your customers over WhatsApp automatically: reminders, re-engaging inactive customers, or post-sale follow-ups. The campaign engine respects all WhatsApp rules (the 24-hour window) so your number is never blocked.
How they work
A campaign has a trigger and a message. The system evaluates it periodically and sends the message when the conditions are met.
| Trigger type | What it does | Example |
|---|---|---|
| INACTIVITY | Contacts customers who haven't written in N days | "Hi {{name}}, we miss you — book your appointment" |
| TIME_BASED | Sends at a scheduled time | Weekly schedule reminder |
| POST_CONVERSION | Follows up after a booking or purchase | "How was your massage? Leave us a review" |
In the message you can use variables like {{name}} or {{last_topic}} — they are replaced with each customer's data.
Step 1 — Create the campaign
Go to Campaigns in the dashboard, choose your bot and create a new campaign: name, trigger type, configuration (e.g. days of inactivity) and the message.
Step 2 — WhatsApp compliance (automatic)
This is the important part, and it's automatic:
- Messages are only sent within each customer's 24-hour window (Meta only allows free-form messages there).
- If a customer is outside the window, the campaign skips them (
skipped_window) — unless you configure a Meta-approved template asfallbackTemplate, which can start the conversation. maxSendsPerUserlimits how many times the same customer receives the campaign.
Step 3 — Track results
Each campaign records totalSent / totalFailed, and every individual send (status, error if any) is kept in the campaign history.
::note
Campaigns complement your bot, they don't replace it: first serve incoming conversations well; then use campaigns to re-engage and follow up.
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